Proof, not promises.
A growth and martech partner for brands that are done guessing what actually worked.
“We're paying three agencies and a stack of marketing tools — and nobody can tell us what actually worked.”
To give credit where it is earned — every result traced to its source.
Three outcomes we're willing to be measured on.
One source of truth
Strategy, media, creative and martech as one system — one dashboard, one number, one team. No more agency ping-pong.
Budgets that trace
Every unit of spend defensible on the P&L. Reports survive the CFO's questions, and the next cycle starts from evidence.
Growth that lasts
The tracking, reporting and ways of working we build stay with your team — and keep delivering long after launch.
Strategy, media, creative, and martech — one accountable engagement.
- 01
Martech development & deployment
Tracking, attribution, live dashboards and CRM enablement — the measurement spine everything else reports into.
- 02
Creative
Built to convert, measured, then owned in-house.
- 03
Media buying
Meta, Google and retargeting as the core, bought against attributed results — other platforms only where they fit your funnel.
- 04
Community management
Owned audiences — reach you keep, not rent.
- 05
PR & executive branding
Reputation and leadership visibility, tied to outcomes.
How an engagement runs.
Four stages, in order — each one reporting into the measurement set up in the first.
Strategy
Goals, funnel and tracking plan — the measurement everything reports into.
Media
Meta, Google and retargeting, planned against attributed results.
Creative
Built to convert and measured end to end — briefs in, defensible results out.
Martech & handover
Live dashboards, CRM and monthly reporting — a system you own after we close.
Named after the question everyone else avoids.
Attrio comes from attribution — the discipline of knowing exactly what earned a result. Its root, the Latin tribuere, means to render what is due: to give credit where it's genuinely earned.
Attribution is the hardest question in marketing. Most agencies look away from it, because it's uncomfortable and it holds them accountable. Attrio is built around the one question everyone else avoids.
Who we serve
CEOs, marketing leads and heads of growth who answer for the P&L — teams whose budgets must be defended. Based in Nairobi; in market today in hospitality and education.
- 01Attribution
The question every other firm avoids is our whole business.
- 02Aligned incentives
We win only when the client wins.
- 03Systems, not campaigns
We build engines, not one-off campaigns.
We don't report vanity metrics. If it can't be traced on a P&L, it isn't a result.
Start a conversation.
Tell us what you're trying to grow, and where the proof is falling short.